About Us

 

Goodwill Industries of North Central Wisconsin (NCW) is one of 165 regional Goodwill organizations throughout North America and across the world. A member of Goodwill Industries International, it has been serving north central Wisconsin communities since 1971.

We serve 35 Wisconsin counties and include 24 Goodwill Retail Stores and Training Centers from Manitowoc to La Crosse, and as far north as Rice Lake and Rhinelander. Our goal is to help those with disabilities and other barriers to employment, and others with individualized needs, maintain their independence and become more fully contributing members of society. We seek to elevate people and transform communities.

Our Outlet Store shares in that mission. While it offers a shopping experience unlike any of our other locations, the revenues generated here help maintain our vocational, financial, family and community programs and services. We serve more than 50,000 people annually.